Nick Pineault "EMF GUY" Marketer / EMF Summit / Waveguard / Conscious Spaces / BION / DARTSCH

By Reza Ganjavi, MBA

Also see:

• Money making EMF "Protection" Products That Don't Protect: https://www.rezamusic.com/health/emf/Questionable-Products-Give-False-Sense-Of-Protection-Against-EMF-Radiation

• Unsafe EMF Products: Why False Security Can Be More Dangerous Than No Security https://www.rfsafe.com/unsafe-emf-products-why-false-security-can-be-more-dangerous-than-no-security/ 

Nick Pineault is a marketer. He's not a scientist. His specialty and focus seem to be MAKING MONEY. And he reportedly found the EMF field as a ripe, emerging market to make money in. He has several websites such as EMF Guy, EMF Guy Learning, EMF Hazards, EMF Advice, EMF Academy, Radiation Health Risks, etc. He promotes an "affiliate program" which is essentially a form of network marketing where affiliates push products and get income from it.

He claims that he created the affiliate program to answer questions: "The EMF Guy Affiliate Program was created to answer all of these questions."  In reality, the affiliate program's main aim is to make money for Nick Pineault. Nothing wrong or illegal in that but I see an ethical issue with Nick's EMF marketing: He's making money from sale of gadgets that include unscientific devices. Need I say more? Selling something that does not have a credible scientific basis to people who are deceived to believe it is efficacious, prevents people from taking scientific steps towards protection against harmful EMFs. 

The hypocrisy continues:  "I want to help you teach your audience the scientifically-accurate truth about EMFs". How do you justify gadgets that don't have a credible scientific basis Nick? I asked him this but it fell on deaf ears, which is understandable because there is NO WAY to justify what he's doing if you care about credible science. 

Here's an interesting twist to the story. To save face, Nick sometimes criticizes such gadgets, but still he continues making money from it. I guess the money is too attractive for him to take an ethical stance any good activist would take, and refuse to make money from unscientific "woo woo" gadgets.  Nick doesn't do that. He seems to like the money too much. After all it seems he is in this business for that purpose.  I do not believe his primary aim is to help the world, help people, but his primary goal seems to make money.

One of hid marketing venues is the EMF Hazards Summit where he invited credible scientists to speak. But again, it seems his main underlying motive was marketing: pick up new email addresses, contacts, prospective customers who PAY not just to view the videos after the summit, but to get bombarded with marketing emails (several emails a week so far) afterwards pushing one or more things with MONEY as the underlying motive, it seems.

"This 100% free offer does very well for our affiliate partners and influencers from multiple niches..." -- influencers and affiliates who help Nick make MONEY. And yes, on the day of the event you can watch "unlisted" YouTube videos but afterwards you need to pay to watch them. And this and that offer and package is offered and sponsor links send people to places that include pushing non-scientific gadget. For a "100% free" summit it's funny to read this:   "Commissions for the 2025 summit will be paid around mid-May 2025, for anything earned in March and April 2025. An additional payment might be made in mid-June 2025, for any trickle commissions earned in May 2025. There is a minimum threshold of $100."

He's offering the affiliates 50% commission on sale of various packs, resources... but it's titled "Free": "Free Summit Offer Funnel.  Affiliate partners will get the following commissions on sales of the "EMF Pack" (summit recordings + bonuses) or the various educative EMF resources we sell on the backend (upsell funnel).

I assume most of the scientists and doctors who donate their time to speak at the summit may not be aware of Nick's financial motive and how they're helping him make money which seems to be his primary goal.  Nick's company seems to be N&G Média inc. 7-7898 St-Denis Street, Montreal, Québec, H2R 2G1, Canada (“N&G”).

"Example: you refer a total 10 sales of Electro-Pollution Fix (EPF), which is priced at $297 USD. You get 50% of $297, which is $148.50, times 10, which equals a total affiliate commission of $1,485...". Nick also does "Smarter Tech" podcasts. Nick names 11 entities as his summit's "sponsors" -- sponsor usually means they donate to him. But some of them seem to be business partners where Nick funnels customers to and collects revenue from the sales, and this is where the problem lies. 

Take Tara Williams' Conscious Spaces for example -- one of Nick's so-called "sponsors" and partner. On their main page they promote a questionable gadget called Qi-Shield EMF Device which in my opinion is a worthless garbage. Oh excuse me, it's touted as "scientific" but by whose standards?  Guess what: "Dartsch Scientific" which is on record for certifying various questionable gadgets as "scientific" by conducting some cultured cell experiments, but anyone who knows anything about biological scientific trials knows there's a looong path between cell cultures and humans. I've explained this in detail in the investigative report about Christian Oesch in a chapter called:  CHAPTER 16: REVIEW OF OESCH’S “FEEL GOOD” GADGETS / Subsection:  EXPERT: “DARTSCH SCIENTIFIC” IS USED TO BOLSTER WEAK CONCEPTS https://drive.google.com/file/d/1S-VrgwBnfOK5CFfq8wcTysC7nBpOcHsS/view

And "Bion Institute" as described above which also certifies a lot of questionable devices. Funny the link stated as "View BION Study & Certification" goes to a page that doesn't even have the word BION on it and is just a list of other links to everything but a so-called BION study! The only related link is back to the product page and another questionable gadget called Qi-Home Cell EMF Device selling for $3,995.  The Qi-Shield garbage sells for $1,195 and is touted as "the Waveguard Qi-Technologies Qi-Shield™ EMF device brings a feeling of calm, whether at home, work or on-the-go" blah blah.

There's a picture of Nik with these two questionable gadgets as "Featured Products" on the same visual. The products show the price tags of at $1,195 and $3,995, for which clearly Nick gets a hefty commission.

Check this out. The URL for the link on these product pages with the text "BION STUDY" is: https://consciousspaces.com/en-us/blogs/research/bion-institute-qi-shield-device-provides-emf-protection. However, when you click on it it takes you to: https://consciousspaces.com/en-us/blogs/research/emf-research-scientific-studies Which just shows some general studies about EMFs that have NOTHING to do with BION! Maybe it was by design, hoping to impress the prospective buyer that all the studies that have nothing to do with BION are actually BION! The Home Device link points to a page that claims "BION Institute - Scientific Report On Testing Protective Influence On Human Organism Against Wireless Router Radiation".

Here's a list of BION's certification. You see plenty of questionable articles that BION has certified as "scientific". https://bion.si/en/testing-certificates/. There are many holes in BION's so-called studies and certification. One key problem is bias. The conductor of the study is paid to certify what they're studying as scientific - that's problematic. Also, as a scientist friend pointed out: "the only way to measure a decrease in EMF exposure in humans is to verify that there is less EMF radiation in the area (so use a sensitive detector of some sort)". I'm sure a Waveguard Qi shows no decrease in the level of EMF in the environment. None of these questionable gadgets do because the ways to block or reduce EMF is via distance from source or shielding, and not some esoteric gadget.

Nick's site also links to Wellness Systems - another site that sells questionable gadgets. This time it's called "Safezone-EM" "Advanced Electromagnetic Protection". Give me a break !! It's a typical garbage device that claims to cancel or normalize / harmonize EMFs - which of course cannot be proven scientifically.

And other such nonsense.

Bottom line: Nick Pineault makes money from sending customers to the sites that sells questionable gadgets that mislead people with claims of protection that are not verified by credible science. That's very uncool. Shame on you Nick.

A couple of links about Nick I saw in an article:

https://www.rfsafe.com/articles/cell-phone-radiation/the-role-of-nick-gen-pineault-in-the-emf-misinformation-saga-nick-pineault-the-emf-guy.html

"The Role of Nick & Gen Pineault in the EMF Misinformation Saga – Nick Pineault – The EMF Guy"

"The deceptive practices of EMF Academy and related sites reveals a troubling connection to Nick & Gen Pineault’s affiliate marketing operation. Nick, often referred to as “The EMF Guy,” presents himself as an investigative journalist in the EMF safety space. However, his operation is more accurately described as a professional email marketing campaign designed to promote products and services with little regard for scientific validity."

"The Impact of Misinformation from Pineault’s Network: The broader Pineault-affiliated network, including EMF Academy, has had far-reaching consequences for the EMF safety community: "Erosion of Trust, Promotion of Unsafe Products, Monetizing Fear..."

Related character: Jaron Tietsort "EMF Academy"

https://www.rfsafe.com/beware-of-fake-emf-academy-sites-a-closer-look-at-deceptive-online-practices-2/

Beware of Fake EMF Academy Sites: A Closer Look at Deceptive Online Practices

"The site primarily exists to monetize public fear about EMF radiation by promoting affiliate products. Items such as pendants, plants, and “EMF neutralizers” are marketed as protective solutions, despite being debunked by scientific research. The profitability of these items, not their efficacy, determines their promotion. Products with higher affiliate commissions are always prioritized."

Gen is Nick's wife (Genevieve), and the G in N&G Media. One document I obtained says: 

"They are professional affiliate marketers that use the EMF topic to supply their email list... Much of the items and strategies he promotes and makes money from are not proven to be health protective. He uses” health summits” to get the credibility of others to promote himself. Their business plan seems to be the sales funnel. The goal is to get as many email sign ups as possible (like from “health summits”) to sell products via affiliate marketing. Then they use the email list to sell products. Nick's "book" last we checked is filled with affiliate links to products. It is how he makes thousands of dollars."

• More links: Breaking through Affiliate Marketing Myths With Nick Pineault: https://web.archive.org/web/20181029085645/https:/freedym.com/member/author/freedymhelp-2/

• Health Affiliates Making $25k: https://www.youtube.com/watch?v=Mlds2dy9A64

• Nick and Gen: $25K Per Month with Affiliate Marketing (GPP11): https://archive.is/pdClf

"Nick's wife Gen, in addition to the EMF work, also teaches affiliate marketing and boasts that she is making tons of money (millions in fact)  and further, she has people on her marketing podcast using wireless devices. On her Instagram page she uses wireless devices including Bluetooth earbuds, airpods, talking on phone up to her ear listening to her bank tell her she has 12 million dollars, wireless keyboard, wireless connected laptops on lap etc. "

"Nick and Gen markets products from camel milk to supplements that will be an “inner shield” against 5G."

Nick promotes companies that sell harmonizers as well which are garbage in my opinion and have no scientific basis: https://www.youtube.com/watch?v=B2GdVt6c3tI

The article goes on about the relationship between Nick and Jaron Tietsort: 

"In this recent video (https://www.youtube.com/watch?v=1qkM4Mls308) Nick and his business collaborator, Jaron Tietsort, tried to smooth over the inaccurate information put forward in their email marketing operation. They revealed EMF Academy owner Jaron's real name - he went by "Christian" for several years and even used a fake picture for years. In the video, Nick claimed they have never spoken despite the fact that Nick and EMF Academy’s marketing emails the past six years have often used the exact same wording and despite the fact that EMF Academy promoted Nick's book for years. It seems money was changing hands for years.  Were they being honest? Several Marketing Emails by Nick Pineault and EMF Academy Had Nearly identical Text. EMF Academy’s recommended products include pendants, sticker chips, and more (including Nick's book) and his other pages feature harmonizers and 5G neutralizers for the car." 

~~~

I got an email from Nathaly who passed on Nick's response to my message to him about Qi:

"Hi Reza, Thank you for your interest in Nick's content. I forwarded your email to Nick and here is his response: 

Here’s the context behind their Qi endorsement. I personally do not endorse or recommend the Qi. I’m not sure it does anything, and if it does, I’m not sure it’s worth the price you have to pay for it."

Wait a minute Nick! You send people to your business partner who sells this questionable gadget and you get a commission -- and now you want to totally shirk responsibility and say it may not do anything, etc. etc.!! That doesn't change the fact that you make money from people you send to the partner's site buying the gadget which you admit may not do anything !!  Let's get real Nick. I don't need to elaborate on the ethical issue here - you're smart enough to understand it.

~~~

This is a paragraph from a page Keith Cutter wrote about "EMF Summit scams". He declined an invitation to speak at an EMF Summit (I don't know if it's Nick's summit or if there are other events called EMF summits):

"I learned the hard way. I fell for a few EMF Summit scams, just as I once fell for a harmonizer scam before I recognized the pattern: misleading claims, empty promises, and, ultimately, empty pockets. Every one of these events I’ve seen follows the same playbook—preying on the people I’m trying to help." (from "The EMF Summit Scam" https://substack.com/@keithcutter/p-158103901)

~~~

New, expanded message for Nick:

EMF Guy Support <support@theemfguy.com>

Dear Nick Pineault (theemfguy.com)

Your summit looks good on the face of it with some credible speakers like the great Dr. Gaetan Chevalier. BUT, you're sponsored by some unscientific deceptive entities like "conscious spaces" which sells unscientific garbage which deceives people into believing they're protected by RF-EMF. That dents the credibility of your summit. You can't get money from these woowoo companies, and promote them on your site, and expect to have respect scientific respect which what most of your speakers have. 

That puts you in the same camp as so many other companies of that category. Here's a list: https://www.rezamusic.com/health/emf/woowoo-emf-gadgets 

Best Regards

Reza Ganjavi 

PS -- in particular, this: https://consciousspaces.com/en-us/collections/qi-technologies 

They brag about "Dartsch Scientific" which is as bad as it gets, if you know anything about 

"Dartsch Scientific". Humans are much more than cultured cells! I did a thorough investigation of Dartsch, in a chapter in this investigative report (search for Dartsch): 

https://drive.google.com/file/d/1S-VrgwBnfOK5CFfq8wcTysC7nBpOcHsS/view

To: "Conscious Spaces":

Shame for selling Waveguard qi-technologies garbage cited as scientific, if you know anything about "Dartsch Scientific" for example. There are so many holes in Waveguard's claims that makes their claim that their product is scientific a laughing matter. Ask them to provide a single CREDIBLE study or a peer reviewed paper that supports their claim of efficacy on humans. They can't provide it because their woowoo gadget is NOT scientific. 

I did a thorough investigation of Dartsch, in a chapter in this investigative report (search for Dartsch): 

https://drive.google.com/file/d/1S-VrgwBnfOK5CFfq8wcTysC7nBpOcHsS/view

~~~

https://waveguard.com/ In my view, it's yet another unscientific device sold as scientific. No peer-review, no credible science. Their claim of scientific is based on "Dartsch Scientific" which is a joke - I investigated and explained the big holes in "Dartsch Scientific" in the report on Christian Oesch.  Humans are much more than cultured cells!!

support@waveguard.com

Hello. Could you provide any credible scientific grounds that support your claim of efficacy on humans (e.g. credible studies or peer-reviewed papers). I saw your citation of Dartsch which did some experiments on cultured cells but humans are much more than that and 99% of agents that show efficacy on cultured cells don't end up showing efficacy on humans.

Thanks and regards

Reza

~~~

Dear Doc

Be careful - Nick Pineault receives funding from entities pushing unscientific gadgets as scientific. I wrote to him and will write an article - waiting for response from the company that claims some paid study on cultured cell applies to humans 😂

Best Regards

Reza

~~~

😂 Thanks a lot for the confirmation. I wrote them today and asked for them to justify their claims. Also wrote to the entities that are pushing their products in the USA - and as part of a scientific summit (I wrote to the organizer too saying your summit has lost scientific respect).

~~~

On 4/12/25 8:32 PM, X wrote:

"Thats one of many bullshit money makers".

~~~

Dears -

Be careful about Nick Pineault "EMF Guy" who's hosting a summit presently. He receives funding from entities pushing unscientific gadgets as scientific. I wrote to him and will write an article - waiting for response from the company that claims some paid study on cultured cell applies to humans 😂 (same company that certified Christian Oesch's garbage products as scientific. You Dartsch, he runs some bacteria test that can almost show anything to be scientific 😂 - so woowoo companies use him. 

~~~

I told Nick: 

It's very uncool that you're getting money (as one of your sponsors) from a company that's pushing unscientific gadgets that give people a false sense of protection.

~~~

Someone sent me this: 

Just got this regarding your article - Excellent article!

If Reza has "Nick Pineault EMF Scams" in the article Meta description in his website, it will begin to show up high in search results. Excellent article!

He was calling himself a health journalist but he got the pushback that you're not a health journalist, you are a company, you are a marketer. So he changed his tune a bit.

~~~

The following are my opinions based on what I've observed. If you see any inaccuracies in them, I would be happy to hear from you.

Nick is a marketer. His background is in marketing. Based on what I've heard, he identified the EMF space saying there's no one in it so he went in for what appears to be marketing purposes.

His wife is reportedly an affiliate marketing teacher who is regularly boasting about how successful she is. I guess that's part of affiliate marketing. You tell people how well you're doing so that they can join your network.

The issue that I and others who are genuinely fighting and we've spent tremendous Time and energy on this topic are concerned when people with a marketing agenda enter the space to make money. We are not in this for money. Myself and so many others that I know have spent so much of our time without getting paid at all without making a penny from it. Just because we care about this subject, we care about people's well-being, we care about the fact that people are lied to by the industry, and we want to help others. We're not in this to make money.

And then somebody comes in with an agenda to make money which by itself may not be a bad thing if done ethically, but then pushes products which are not scientific, Even worse, they have some non-credible claim of being scientific which stayed out as scientific, and thereby I believe they deceive people into believing that their products have credible science behind them, and they deceive people into believing that they are being protected against harms of exposure to pulsed microwave radiation.

This is the problem that I and many other activists have about people like Nick.

The "science" behind some of the things Nick pushes is not peer-reviewed, not shown to be applicable to humans, has no scientifically designed and conducted trials based on generally accepted scientific protocols. What these companies do is to take some cultured cells and expose them to whatever and in fer almost any conclusion they want with the huge problem that it's not applicable to humans. There's a huge distance between cell culture and humans. We are much more than cell cultures.

I have a whole section about this topic in my investigative report about Christian Oesch who also made similar claims about unscientific EMF products that he was pushing as scientific and not to mention other unscientific things. He was pushing as scientific. For example the BX protocol, or it's better called BS, because that's all. It was BS: bacteria and mold potion sold as cure-all treatment for cancer etc. For $17,000 starting price.

Anyway, back to Nick, it seems to me that his marketing agenda around EMF together with affiliate marketing saw an opportunity to put on a summit and use credible names, doctors and PhDs with impressive backgrounds to engage in conversations and then build up an audience and then market to them.

After signing up for the conference the next day streams of emails came with Guess what? Marketing.

When I watched Nick 's videos of discussion with these credible scientists I was immediately deterred by his looks and manners and voice and body language. Maybe Tucker Carlson is his hero because he's got his eyebrows in an angry look. He looks like a very unfriendly person. And someone I know who actually had personal contact with him confirm that impression.

On his summit's website. He has a number of sponsors listed which I suppose it means they have donated to him, and or he gets a commission from sending customers to some of these sponsors like one which is selling absolutely unscientific products which give people a false sense of protection. And Nick gets a commission, and reportedly sometimes pretty hefty commissions.

He reportedly also gets commissions by sending customers to affiliates or sponsors or business partners where he publicly challenges them sometimes but he still makes the money, which is very strange because you can't play both sides. If you don't agree with a product, why do you sell your customers to it? Aside from the fact that you're getting a commission anyway.

His wife, who is part of this marketing campaign wears wireless earbuds which is hypocritical for someone who cares about EMF.

A friend noted that his wife had a belly wrap when she was pregnant but also had a wireless connected laptop on her belly without any protection of her upper body which is really not that smart if you claim to care about emf exposure. 

~~~ 

Apparently, his objective is to get email signups and then promote products to his list. Even if a percentage of people buy it could still add up significantly.

His so-called best-selling book is full of links to products where he gets big commissions from. 

~~~

"...since you have explained how <> may be inadvertently endorsing the sale of rubbish gizmos that is the issue, and we will think seriously about what to do in the future in this matter.  ccing to <> as <> has also warned me about this issue. (Thanks to <>).

NICK'S WIFE & BUSINESS PARTNER

Someone sent me some pictures of Nick's wife Genevieve Gauvin who is Nick's business partner who reportedly happens the affiliates side of the business. They promote anti-EMF gadgets, some of which are based on absolutely no credible science, yet she wears wireless earbuds that send microwave radiation right into the brain. How hypocritical is that?! 

A key activist who is critical of Nick's marketing unscientific products wrote:  "FYI, I have a compilation of his unfortunate product promotions which are not all savory and glad to share if you are interested. Also see his wife who is half of his EMF business (just silent cause she does the affiliate part) here with her AirPods and seemingly Wi-Fi  laptop which I assume is in Nicks house as well. She uses wireless all the time."